Series A HR Tech Platform
Key Result
3.2× pipeline growth in 6 months
The Challenge
Where they were stuck
Post-Series A with 18 months runway, the team had no repeatable demand gen engine and was entirely dependent on founder-led sales. CAC was 3× industry benchmark.
The Approach
How we tackled it
We started with a full-funnel audit to identify exactly where the growth was leaking. Within the first two weeks, we had a clear picture of the root cause and a 90-day action plan.
The engagement combined strategic repositioning, a rebuilt demand generation programme, and hands-on execution — with weekly accountability against clear pipeline milestones.
What We Delivered
- Demand Gen strategy and execution
- GTM Strategy strategy and execution
- Fractional CMO strategy and execution
“Hilal didn't just advise us — she became part of the team. Within three months we had a coherent GTM strategy, a demand gen engine running, and our first enterprise deal closed. The ROI was immediate.”
James Whitfield
Co-Founder & CEO, Series A HR Tech Platform
Results at a Glance
3.2×
Pipeline Growth
41%
CAC Reduction
+280%
MQL Volume
6 weeks
Time to Value
Ready to Scale?
Let's build your growth engine — together.
Book a free 30-minute strategy call. No sales pitch. Just an honest conversation about where you are and what it would take to 2× or 3× your pipeline.
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