UK FinTech SaaS
Key Result
Entered 2 new European markets in 90 days
The Challenge
Where they were stuck
Strong UK market presence, no European footprint. Needed localised GTM strategy to enter Germany and France without losing focus on the core UK business.
The Approach
How we tackled it
We started with a full-funnel audit to identify exactly where the growth was leaking. Within the first two weeks, we had a clear picture of the root cause and a 90-day action plan.
The engagement combined strategic repositioning, a rebuilt demand generation programme, and hands-on execution — with weekly accountability against clear pipeline milestones.
What We Delivered
- GTM Strategy strategy and execution
- Demand Gen strategy and execution
- Fractional CMO strategy and execution
“The Fractional CMO model was exactly what we needed. Hilal brought senior strategic thinking without the overhead of a full-time hire. She had us generating pipeline in Germany within weeks.”
Marcus Obi
Founder & CEO, UK FinTech SaaS
Results at a Glance
2
New Markets
£480K
EU Pipeline (Q1)
23 logos
Customer Acquisition
47 days
Time to First Deal
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